Brand strategy and creative direction
ROTO is a hardware and accessories brand born from a shared struggle:
the emotional exhaustion of surviving a city while navigating your very own circumstances
Raving subculture transfigured industrial ruins into sanctuaries, and factories into cathedrals, another way of finding beauty in the traditionally ugly
Young people in cities are carrying more than ever — a 39% rise in mood disorders, a 21% rise in anxiety.
Sensory overload, financial pressure, and a quiet kind of isolation.
We're social by definition.
The city isolates us anyway.
When the world gets too heavy, humans don't face it alone — we gather, and we make something to carry us through.
